MP Pool in the Approval Matrix

Few things mark the pulse of New York culture like New York Magazine’s Approval Matrix. Having work featured in it marks relevance or at the very least momentary recognition, floating temporarily above some of the noise. So when our joint work with K&Co and HOTTEA on Roosevelt Island was featured on the Matrix, we were noticeably giddy with excitement. Furthermore – MP Pool Party landed on the matrix in the LowBrow /Brilliant quadrant, which, well, is kind of awesome altogether…
Approval Matrix

MP Pool Party Lands in the Approval Matrix

Culminating an 8-week design/procurement/execution phase, the revitalized pool opened on Memorial day, and was quick to get noticed. Both social media and local blogs picked up the installation at a quick pace (first posts surfaced before the pool had even been filled), and curious pool goers and art enthusiasts had started frequenting the pool. Open both through seasonal memberships and day passes, the Manhattan Park pool was happy to welcome the new crowds, and this season marked a spike in pool membership, reaffirming the client’s commitment to the overall revitalization of this Roosevelt Island Rental Community.